Posts Tagged ‘narrow casting’

Ready for 2010 !

Thursday, January 7th, 2010

The past few months were busy as no other. We have been contacting
potential partners for distribution in surrounding countries. We also
did a very intense market inquiry in Germany and spent a lot of time on
getting people to know Skav.
Besides this we took a good look in the mirror and asked ourselves how
we could further improve the service to our distributors and their
customers. As a result many good things happened and therefore we are
ready to get 2010 started!

Skav on film

Maarten Bakker and Henk van Velthoven have taken charge of the marketing per September 2009. As a result many new things are initiated: the most eye catching event is an appearance in the TV show (pilot) “Bij ons in de BV” from Jort Kelder. Not only did Henk have a one minute pitch on the website but also a promotion film has been recorded that will be played on the website of the show.  The film can also be viewed on our website and will be made available for all Skav dealers. To watch the one minute film, click on the picture below.

Skav web shop

Another feature we added is the Skav Web shop. Here you can view the collection and immediately purchase the model you like. You can choose to pick up the watch at your local jeweler store or receive the watch straight from Skav. For payment you can use Ideal or a credit card. To create more brand awareness for Skav and to be able to present the watch straight to the consumer this web shop is the ideal tool. To make sure we get in contact with our customer, a wide spread SMS promotion starts today. On billboards, narrowcasting screens and on the outside of vending machines, a poster or projection of Skav is shown. Click on the picture to see more.

narrow

Send an SMS and have a chance to win a Skav watch!  Every contestant receives a discount code for our web shop. Thus we promote the brand, the web shop and give our customer the possibility to view the collection whenever they want. We also have sent out a press-release in November concerning our Web-shop: We have a quite unique proposal for retailers: We give a bonus for every watch sold in our Web-shop. You can click here for details.

Store locator

One of the other changes is a new look and feel for our website. Definitely the  most  eye catching is our store locator. Naturally it will point you to our nearest Skav dealers but will also tell you how far away the next possible options is.

Just punch in your city and the available Skav dealers are shown on a map. Check it out  on www.skav.com and choose “store locator”.

Blog on Iphone

New is the availability of our blog on Iphone and Smartphones. You can      view the initial text, read  and add comments and adjust the way it is presented on your phone.

Try it here.

Click on the phone to get a bigger picture.

More brand awareness for Skav

You might think the above mentioned promotions are more than enough for the coming  months. However, we are proud that the Skav Eko Limited is part of a spread in  the November (La Paay) issue of Playboy Magazine in the Netherlands. For more information (in Dutch) click here.

Best wishes for 2010
The Skav team wishes all the blog readers a very happy and healthy 2010!  May all your dreams come true.