I visited some customers in Germany, and potential distributors in France and the UK.

Something very strange is going on in France and the UK.

Many distributors are reluctant to take on Scandinavian designed watches. They tell me that their customers are not into this type of design or that they are not ready for it. On the other hand, companies that have experience with Scandinavian design, and lose a brand, don€™t know how quick they have to fill the gap with€¦..Scandinavian design! You would think that they don€™t want to if there are no customers for this product.

But it gets even stranger!! Other companies know at first glance that Skav is a brand with huge potential. Studying our product makes them even more convinced and that€™s the attitude of a winner! Somebody who already has the customer in mind when he is looking at Skav for the first time.

How can these two companies co-exist?

I think I have to stop to try to understand and just enjoy the growing interest for our young brand. I guess some companies simply adjust quicker to the ever changing market conditions than others. I honestly feel that for those companies the €œdifficult market situation€ offers nothing but opportunity.

Skav is definitely part of that opportunity and therefore confident for the future.

Besides our distribution network there are other things happening too. We as a team are very busy to make new exiting designs. For new designs you cannot ask enough info from your customers so please let us know what you think. Go a little down to the pictures with watches or go to http://blog.skav.com/?p=28

Also we would like to know what type of watch you would buy next. Is it a traditional, fashionable or design watch? Please answer our poll at http://polls.linkedin.com/p/40667/fvhex

Frans

Horsten

Director of Skav watches.

Each year, the world’s biggest and most important event for the watch and jewellery industry is held in Basel, Switzerland. Companies from all over the world showcase their latest developments and innovations at the fair.

March 26 was the first day of Basel world 2009, as the Skav team travelled down to Switzerland to visit for 4 days. It was a very positive experience for Skav. They talked to numerous successful distributors from various countries and enjoyed the sophisticated ambiance of the event. Skav is working towards exhibiting on the next Basel world in 2010.

One of the reasons for visiting the Basel fair was discussing new models with our suppliers. We have some great ideas and would like your input.  Please comment on the models below.   

The model on the left could be produced in both leather and mesh bands.  The model on the right could be available with integrated leather strap. Typical about this design would be the date. Contrary to the traditional design, there could be 3 days visible.  The date will be easier to read this way. The models will be fitted with Sapphire crystal and be 3 ATM water resistant.